The KennelLaunch Difference
You don't need an agency. You need one person who understands your program, builds your site, runs your marketing, and picks up the phone when something needs to change. That's what we do.
What Working With Us Looks Like
Your own developer
You get a dedicated developer who builds your site, sets up your hosting, and gets your Google marketing running. Need help with something technical? You have someone to call.
A site built around your program
We sit down with you, learn about your dogs, your philosophy, and what makes your program different. Then we build a site that reflects all of it. Not a form you fill out and hope for the best.
Hosting and support, handled
Your site stays online, stays fast, and stays updated. We monitor it, maintain it, and keep it running so you never have to think about servers, SSL certificates, or software updates.
Google marketing that actually works
For Growth plan breeders, we set up Google Ads, Analytics, and your Business Profile. We write the ad copy, manage the campaigns, and share the results with you. You see exactly where your visitors come from and what they do on your site.
Ongoing, not one-and-done
This isn't a handoff. Your hosting, infrastructure, and Google marketing stay managed. Ads need adjusting? We handle it. Have a question about your analytics? We walk you through it. And your admin panel makes it easy to update your own litters, photos, and hours whenever you need to.
How KennelLaunch Started
KennelLaunch exists because I helped my mom get her dog breeding business online.
My mom runs Altamira Labradors, a Labrador Retriever breeding program in Florida. She needed a website. I built one. Then she needed hosting, a domain, Google Business Profile, Google Analytics, Google Ads, and help keeping the whole thing running.
What started as “can you make me a website” turned into managing the full online side of a small business.
I am not a breeder. I am a Platform Engineer. My day job involves Linux, Kubernetes, infrastructure, and automation. A lot of what I do professionally is taking complicated technical processes and making them repeatable.
After going through the Altamira experience, I realized most breeders face the same problem. They need a real website, they need to show up on Google, and they need someone who will actually keep things running. But figuring out web development, hosting, DNS, analytics, and advertising platforms is not a reasonable ask for someone whose real job is raising dogs.
KennelLaunch is what happens when you apply a platform engineering mindset to that problem. One person handles the website, the hosting, and the Google marketing so the breeder can focus on their program.
What it looks like in practice
One breeder. One website. One litter of 8.
Every puppy placed with a family. $3,000 to $3,500 each.
Total Google Ads spend: $154
Featured Breeder
Altamira Labradors
Altamira Labradors is a Labrador Retriever breeding program in Florida. They came to us with no website and no online presence. We built their site, set up hosting, configured Google Analytics, and launched a Google Ads campaign targeting families searching for Lab puppies in the region.
Within 90 days the site brought in nearly 600 visitors and over 5,000 page views. Their most recent litter of 8 puppies was fully placed, with families reaching out through the website well before the puppies were ready to go home. The Google Ads campaign that helped drive that interest cost $154 total, at $0.45 per click.
But the real value isn't just the ads. It's the fact that when they had a new litter, the puppy page was updated the same day. When they needed photos swapped out, it was done. When they had questions about their traffic, we walked them through it. They have a developer who knows their program and keeps everything running.
8/8
Puppies placed
596
Visitors in 90 days
5K+
Page views
$154
Total ad spend
Google Ads
- Impressions10,000+
- Clicks346
- Cost per click$0.45
Website traffic
- Organic search300 sessions
- Paid search192 sessions
- Social and referral122 sessions
Google Ads and Analytics data from May to August 2026.
Your Program Deserves Better Than a Marketplace Listing
You put real work into health testing, temperament, and raising puppies the right way. A listing on a marketplace doesn't reflect any of that. A real website does. And having someone in your corner who keeps it running, keeps the marketing working, and answers when you call makes all the difference.
That's what KennelLaunch is. If that sounds like what your program needs, let's talk.