For dog breeders

You raise the puppies. We'll handle the website, Google and the rest.

KennelLaunch builds and runs your kennel's website, gets you on Google, and lists you where families look for puppies. Keep your AKC Marketplace listing and your Facebook page. This works alongside them.

Start free →See pricing

$8/moto get listedFreeto build your siteYoursGoogle accounts stay in your name

Two black Lab puppies curled up together — Littermates

Black Lab puppies asleep in a pile — Nap time

Gunney, a yellow Lab, and Gypsy, a black Lab, side by side — Gunney & Gypsy

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Gunney, a yellow Lab, and Gypsy, a black Lab, lying side by side — Gunney and Gypsy of Altamira Labradors

How KennelLaunch started

I started by helping my mother with her kennel.

My mother breeds Labradors in Florida under the name Altamira Labradors. When she asked me for a website, I built one. Then she needed hosting, a domain, a Google Business Profile, analytics and ads.

I'm a platform engineer. I've spent more than eight years keeping Linux and Kubernetes systems running and turning messy manual work into something repeatable. The technical side was easy for me. It isn't for most breeders, and it shouldn't have to be.

So I took everything I set up for Altamira and turned it into KennelLaunch, for breeders who would rather spend their time with their dogs than with a hosting dashboard.

Robert Millaway, founder

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Lab puppies playing in a pen on the porch

A litter of black Lab puppies napping on a blanket

Puppies from Altamira Labradors, our first kennel.

Built for breeders

Not a website builder for every kind of business

Generic builders don't know what a sire, a dam or a waitlist is. KennelLaunch does, because it was built around a real kennel.

Made for litters, not storefronts

Sires, dams, litters and puppies are built in. Mark a puppy available, reserved or sold and your site and your Find a Breeder listing update on their own.

Found on Google

On the Growth plan we set up your Google Business Profile and run your Google Ads for you. Your Google accounts stay in your name.

Keep your AKC listing and Facebook page

You don't have to give up anything you already use. When a family looks you up after seeing your litter somewhere else, they find a real website with your dogs on it.

Someone keeps it running

Hosting, security, backups and updates are on us. If something breaks or you need help, you email a person, not a ticket system.

What it looked like for Altamira

~600: website visitors in the first 90 days
$0.45: average cost for each visitor from Google Ads
$154: total spent on Google Ads
8 of 8: puppies in the litter placed with families

Families find breeders in a lot of ways, so we won't claim the website sold every puppy. What it did was give people who searched for Lab puppies somewhere real to land, with the litter, the parents and a way to get in touch, for less than fifty cents a click.

How it works

You do the parts only you can do

Tell us about your dogs. We take care of the technical side.

Sign up
Create an account and pick a plan
Any email works. Building your site is free, and you only pay when you publish.
Build
Tell us about your kennel
Your dogs, your litters, how you raise puppies and how you got started. It saves as you go.
Publish
Go live
Starter sites go live at yourkennel.kennellaunch.com as soon as you subscribe. On Launch and Growth we build the site on your own domain.
Every day
Families reach you
Inquiries land in your email. Add a litter or mark a puppy reserved from your dashboard whenever you need to.