Three steps. About fifteen minutes.

1. 1

   Create your KennelLaunch account

   You do this

   Sign up at kennellaunch.com/register with your name, kennel name and any email address you check regularly. Inquiries from families will be sent there.

2. 2

   Choose your plan

   You do this

   Pick Starter, Launch or Growth on your dashboard. You won't be charged yet. You build first and pay when you're ready to publish, and you can switch plans until then.

3. 3

   Build your profile (5 short steps)

   You do this

   Your dashboard walks you through each step and saves as you go, so you can stop and come back anytime.

   • Business basics: kennel name, breed, years breeding, homepage headline
   • Location: city, state and the area you serve
   • Contact & social links: phone, email, Facebook, Instagram
   • Branding: pick a color scheme, upload your logo and a wide hero photo
   • Profile: your story, breeding philosophy, puppy program and starting price
4. 4

   Publish for $8/month

   You do this

   Click Publish for $8/mo on your dashboard and check out securely with Stripe. No setup fee and no contract.

5. 5

   Your site goes live

   We do this

   As soon as payment goes through, your site is published at yourkennel.kennellaunch.com with a secure (https) connection, and your kennel appears in our Find a Breeder directory. This happens automatically and usually takes about a minute.

6. 6

   Keep it current and answer families

   You do this

   Update your information anytime from your dashboard. When a family uses the contact form on your site, the message is emailed to you. Just hit reply to answer them directly.

1. 1

   Create your KennelLaunch account

   You do this

   Sign up at kennellaunch.com/register with your name, kennel name and any email address you check regularly. Inquiries from families will be sent there.

2. 2

   Choose your plan

   You do this

   Pick Starter, Launch or Growth on your dashboard. You won't be charged yet. You build first and pay when you're ready to publish, and you can switch plans until then.

3. 3

   Tell us about your program (7 steps)

   You do this

   The more you share, the better your site. Everything saves as you go.

   • Your kennel and your story
   • Website name and the domain you want (or one you already own)
   • Your dogs: sires and dams, health testing, titles
   • Current or upcoming litters, pricing and go-home package
   • Your puppy program: socialization, vet care, training
   • About you and your breeding philosophy
   • Photos: dogs, puppies, property, logo and a homepage photo
4. 4

   Pay your setup fee to start the build

   You do this

   Click Pay setup & start your build on your dashboard. Launch is $500 setup + $35/month; Growth is $1,000 setup + $50/month. Monthly billing covers hosting, security and support.

5. 5

   We review and build your site

   We do this

   We review everything you sent, follow up if anything is missing, and build your site. We'll email you when it's ready for you to look over.

6. 6

   Point your domain to us

   You do this

   Most breeders do this with us on a short call, and it takes about five minutes. If you don't own a web address yet, just tell us the name you want and we'll take care of it.

   Comfortable doing it yourself? Log in where you bought your domain (GoDaddy, Namecheap, Squarespace and so on), open its DNS settings, and set these two records:

   Type	Host / Name	Value
   A	@	157.245.117.205
   A	www	157.245.117.205

   Delete any other A records on @ or www, or visitors may land on your old site.

7. 7

   Approve and go live

   Together

   You look over your site and tell us what to change. Once you're happy, we launch it on your domain with a secure (https) connection and send you everything you need to update it going forward.

Start with the Launch steps for your website. Growth adds two short questions about your business and marketing, then these Google steps.

1. 8

   Connect Google Ads

   You do this

   Your Google Ads account always belongs to you. KennelLaunch is added as your manager so we can run your campaigns. We never need your Google password.

   I already have Google Ads

   1. Sign in at ads.google.com and copy your Customer ID. It's the 10-digit number near your account name, like 123-456-7890.

   2. Enter it in your KennelLaunch onboarding (or email it to us).

   3. Google emails you a link request from KennelLaunch (999-630-9127). Click Accept request, then Grant access.

   I don't have Google Ads yet

   1. Tell us in onboarding. We create the account for you.

   2. Google emails you an invitation. Accept it. If you don't have a Google account, Google lets you create one with your existing email; no Gmail needed.

   3. Add a payment card under Billing in Google Ads.

   Your ad budget is paid to Google, not to KennelLaunch.

   Google charges the card in your Google Ads account directly for every click, up to the monthly budget you choose. That cost is separate from, and in addition to, your KennelLaunch plan. You can change the budget or pause ads anytime, and you'll see every charge in your own Google Ads billing.

2. 9

   Connect your Google Business Profile

   You do this

   Your Business Profile is how you show up on Google Maps and local searches. Like Google Ads, it stays in your name.

   I already have a Business Profile

   1. Search Google for your kennel name while signed in, or open business.google.com.

   2. Open the menu (⋮) → Business Profile settings → People and access.

   3. Click Add, enter kennellaunch@gmail.com, choose Manager, and send the invite.

   I don't have one yet

   1. With your OK, we create it from your onboarding details and make you the Primary Owner.

   2. Accept the ownership email from Google.

   3. Complete Google's verification (see next step).

   Breeding from home? We set you up as a service-area business, so your home address is never shown publicly.

3. 10

   Verify your business with Google

   You do this

   Only the business owner can do this step. Google chooses the method: a postcard with a code mailed to your address, a phone call or text, an email, or a short video showing your business. Postcards can take up to a couple of weeks. When your code arrives, enter it in Google or send it to us and we'll walk you through it.

4. 11

   We build and launch your campaigns

   We do this

   Using your onboarding answers (your area, selling points and monthly budget), we set up your conversion tracking, write your ads, and choose your keywords and locations. We share the plan with you before anything goes live, and we never spend beyond the budget you set.

5. 12

   Ongoing: we manage, you see the results

   We do this

   We manage your campaigns and Business Profile month to month, and you get a monthly report showing what you spent, how many people saw and clicked your ads, and the calls and inquiries they produced. Our management is included in your $50/month Growth plan, with no separate management fee. The only other cost is your ad budget, which you pay directly to Google.